This blog was worth sharing!
Here are a handful of direct marketing research findings that may surprise you, along with some insightful excerpts from the 2014 DMA Fact Book:
Direct Mail
It seems more companies are figuring out how to fit direct mail into the modern marketing equation. Despite fears the channel would “die”, direct mail continues to hold unique value for customers—even (surprisingly) younger ones.
- 56% of postcards are read by recipients, making them the direct mail piece most likely to be read
- More people respond when a courtesy-reply envelope is provided rather than a business-reply envelope
- 87.3 billion pieces was the overall volume of direct mail sent out in 2013, representing 56.2% of all mail
- 2.9 billion direct mail coupons were redeemed by customers in 2013
- $44.9 billion was the total amount spent on direct mail in 2013, an increase over the previous year
“People like to get mail. They enjoy the experience of going to the mailbox and finding something interesting to look at and hold in their hands… An encouraging sign for direct mail marketers is that very young adults, 24 and younger, are among the most mail responsive groups today.”
From Elevengroup’s Blog
http://eleventygroup.com/site/2014/04/30/25-standout-stats-multichannel-marketing-direct-marketing-association/