Stop Wasting Postage – The Merge/Purge Process
If you’re in direct mail, you’ve probably heard of the term “merge-purge.” No, it’s not getting sick to your stomach while accelerating to highway speed. We will define for
4 Reasons to Use Direct Mail Marketing Instead of Email Marketing
When you work in direct mail, it means spending some time defending your business. I can’t tell you how often people tell me things such as, “I don’t ever