5 Ways Direct Mail Can Improve ROI
Creating a marketing budget usually requires compromises on which areas to focus on. No company can afford unlimited marketing spending, making it difficult to determine a primary focus. Social
How to knock it out of the park on your next direct mail campaign
Here at WordTech, we’re big baseball fans. Only a few weeks left until our beloved Phillies report to spring training. In honor of our favorite pasttime, here is some
Direct Mail Services: New Strategies to Avoid a Postage Hike
Whether you are a non-profit seeking the lowest possible postage rate or a for profit company that sends out sales teasers regularly, a change in postage rates has a
Finding the Right Direct Mail Service for your Political Campaign
So, you want to run for office and you need to reach as many people as possible with your message. Direct Mail is the best solution for your campaign!
Stop Wasting Postage – The Merge/Purge Process
If you’re in direct mail, you’ve probably heard of the term “merge-purge.” No, it’s not getting sick to your stomach while accelerating to highway speed. We will define for
Direct Mail: Top Tips for Getting It Right
In these days of emails and social media, direct mail can almost seem like yesterday’s news. However, it has not disappeared, and in many ways it is as strong
10 Direct Mail Fundraising Best Practices
The number of channels available for fundraisers seems almost limitless these days, but the old standby of direct mail continues to be the driving force for funds raised. Thus,
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The Benefits of Direct Mail
Despite what you may think, direct mail and other traditional marketing methods are not dead. In fact, direct mail may be more relevant than ever because fewer companies are
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