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5 Ways Direct Mail Can Improve ROI

Creating a marketing budget usually requires compromises on which areas to focus on.  No company can afford unlimited marketing spending, making it difficult to determine a primary focus.  Social

Stop Wasting Postage – The Merge/Purge Process

If you‚Äôre in direct mail, you‚Äôve probably heard of the term ‚Äúmerge-purge.‚Äù No, it‚Äôs not getting sick to your stomach while accelerating to highway speed.  We will define for

10 Direct Mail Fundraising Best Practices

The number of channels available for fundraisers seems almost limitless these days, but the old standby of direct mail continues to be the driving force for funds raised. Thus,

The Benefits of Direct Mail

Despite what you may think, direct mail and other traditional marketing methods are not dead. In fact, direct mail may be more relevant than ever because fewer companies are

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