Creating a marketing budget usually requires compromises on which areas to focus on. No company can afford unlimited marketing spending, making it difficult to determine a primary focus. Social
Here at WordTech, we’re big baseball fans. Only a few weeks left until our beloved Phillies report to spring training. In honor of our favorite pasttime, here is some
Whether you are a non-profit seeking the lowest possible postage rate or a for profit company that sends out sales teasers regularly, a change in postage rates has a
So, you want to run for office and you need to reach as many people as possible with your message. Direct Mail is the best solution for your campaign!
If you‚Äôre in direct mail, you‚Äôve probably heard of the term ‚Äúmerge-purge.‚Äù No, it‚Äôs not getting sick to your stomach while accelerating to highway speed. We will define for
In these days of emails and social media, direct mail can almost seem like yesterday‚Äôs news. However, it has not disappeared, and in many ways it is as strong
The number of channels available for fundraisers seems almost limitless these days, but the old standby of direct mail continues to be the driving force for funds raised. Thus,
One of the best things about using direct mail as part of your marketing strategy is the fact that, unlike many other channels, you can be as creative as