How to knock it out of the park on your next direct mail campaign
Here at WordTech, we’re big baseball fans. Only a few weeks left until our beloved Phillies report to spring training. In honor of our favorite pasttime, here is some
Make Direct Mail Services work for you
As marketing budgets tighten due to increasing economic pressures, many business owners have cut down on direct mailing. The, relatively, high cost per lead makes direct mailing a big
5 ways to lower the costs of Direct Mail Services
Cost is one of the single most important factors when planning for a direct mail services campaign. You probably have a specific budget number in mind and need to
Direct Mail Services: New Strategies to Avoid a Postage Hike
Whether you are a non-profit seeking the lowest possible postage rate or a for profit company that sends out sales teasers regularly, a change in postage rates has a
The Modern Rules of Direct Mail Services
Successful direct mail campaigns all follow rules specific to direct marketing. Postal rules determine what you can mail and certain layout requirements, but the rules which determine your success
Direct Mail Services on a (Holiday) Deadline
If you work in marketing, you are likely all too familiar with being up against a deadline. Whether your niche is strategy, planning, graphic design, printing services, or direct
Direct Mail tips for Nonprofit Fundraising
Let’s face it — in today’s economy, you have to be more creative than ever in order to successfully solicit donations. Being creative, however, does not mean you abandon
10 Direct Mail Stats that you did not know
Multiple changes have taken place within the United States Postal Service over the past few years. These changes affect both the internal USPS operation as well as direct mail
The Secret to a successful Direct Mail campaign
It’s commonplace to overthink every angle and strategy for your direct marketing efforts. It’s easy to get caught up in selecting the exact, perfect demographics for your mail list,
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