Direct Mail tips for Nonprofit Fundraising
Let’s face it — in today’s economy, you have to be more creative than ever in order to successfully solicit donations. Being creative, however, does not mean you abandon
10 Direct Mail Stats that you did not know
Multiple changes have taken place within the United States Postal Service over the past few years. These changes affect both the internal USPS operation as well as direct mail
The Secret to a successful Direct Mail campaign
It’s commonplace to overthink every angle and strategy for your direct marketing efforts. It’s easy to get caught up in selecting the exact, perfect demographics for your mail list,
5 ways that DATA can make your direct mail marketing even better!
In today’s marketplace, nearly everyone is looking to get more for less! In direct mail marketing, it’s no different. Many businesses need to reduce their costs, while increasing their
Personalize Your Direct Mail Marketing for Increased ROI
Whether you’re a marketing novice or a seasoned veteran – you likely know that repetition is a key to increasing response for most marketing channels. This concept holds true
5 Ways Direct Mail Can Improve ROI
Creating a marketing budget usually requires compromises on which areas to focus on. No company can afford unlimited marketing spending, making it difficult to determine a primary focus. Social
Six Essential Tips for a Successful Direct Mail Campaign
As exciting as digital marketing options are, they should not replace direct mail services in your advertising campaign. Direct mail takes more work to create a great campaign, but
5 reasons Direct Mail Services (still) beats E-Mail
When email marketing first exploded, many business owners started cutting back on direct mailing services. Over time, conversion numbers have revealed that to be a big mistake. Even with
How to knock it out of the park on your next direct mail campaign
Here at WordTech, we’re big baseball fans. Only a few weeks left until our beloved Phillies report to spring training. In honor of our favorite pasttime, here is some
Make Direct Mail Services work for you
As marketing budgets tighten due to increasing economic pressures, many business owners have cut down on direct mailing. The, relatively, high cost per lead makes direct mailing a big
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