In today’s marketplace, nearly everyone is looking to get more for less! In direct mail marketing, it’s no different. Many businesses need to reduce their costs, while increasing their
This article highlights the importance of keeping clean data lists and update prospect lists. The cost of wasted printing and postage costs could adversely affect your ROI.
Printers love to toss around terms and phrases to sound sophisticated and knowledgeable. The problem becomes when we often don‚Äôt take the time to explain those terms and technologies to
Any seasoned direct marketer knows the value of a ‚Äúclean‚Äù mailing list when prospecting for new customers. Every piece of mail that is not delivered (or delivered to the