With the rise of websites like Kickstarter, GoFundMe, and IndieGoGo, fundraising has taken on a whole new identity. Even non-profit and not-for-profit companies have turned to the online crowdsourcing
Begin with the Mail Piece A direct mail advertisement should be attractive and well designed. Size, dimension, layout and color are important elements to consider when developing your piece.
For many businesses, direct mail campaigns form one of the most important parts of their marketing mix. From fund raising to informing your regular clientele of new products and
Unfortunately, too many new investors believe that the success of a direct mail campaign is based solely on its initiation. In other words, just conducting a direct mail campaign
Direct mail marketing is an inexact numbers game, but you can get some idea of the quality of a mailing list by asking a few key questions.
Every day, businesses relocate, prospects change jobs and households move. When any of these events occur, an address change also occurs. As a result, most mailing lists contain a
Your mailing list is a valuable asset. Keeping your mailing list up-to-date means that your information is actually reaching your customers or prospects. It also saves you money in
Purchasing a direct mail list is one of the most important things you can do to ensure a successful direct mail campaign. As always, having a good, up-to-date mailing
Your mailing list is a valuable asset. Keeping your mailing list up-to-date means that your information is actually reaching your customers or prospects. It also saves you money in
