Direct Mail tips for Nonprofit Fundraising
Let’s face it — in today’s economy, you have to be more creative than ever in order to successfully solicit donations. Being creative, however, does not mean you abandon
Let’s face it — in today’s economy, you have to be more creative than ever in order to successfully solicit donations. Being creative, however, does not mean you abandon
The number of channels available for fundraisers seems almost limitless these days, but the old standby of direct mail continues to be the driving force for funds raised. Thus,
While many organizations have begun to rely more heavily on online marketing, traditional direct mail is still an important part of a successful marketing mix. A combination of both
5. Timing is critical—it’s not just an expression The mail is especially cluttered at the end of the fourth quarter. Unless your communication offers an opportunity for a year-end
Everything you need to know in one easy guide. This guide covers the following:
Using direct mail for fundraising requires attention to detail and dedication. To make your direct mail a success you will need to employ as many best practices as possible.
Purchasing a direct mail list is one of the most important things you can do to ensure a successful direct mail campaign. As always, having a good, up-to-date mailing
It is hard to choose the right media as it pertains to fundraising. Research shows that printed direct mail campaigns continue to be more effective prompts for giving. In