Multiple changes have taken place within the United States Postal Service over the past few years. These changes affect both the internal USPS operation as well as direct mail
Cost is one of the single most important factors when planning for a direct mail services campaign. You probably have a specific budget number in mind and need to
It’s a competitive marketplace out there, no matter what business you are in. Measuring up and outpacing your competition is key to business growth in your market. Marketing efforts
One of the most important parts of your marketing should be your direct mail campaign. Whether it is from selling your products or fundraising, direct mail offers one-to-one contact
Any small business can use direct mail to spread word about their business and increase its sales. One of the most important things is to identify your target market.
Seemingly savvy marketing professionals have been pushing companies to switch advertising channels from direct mail services to digital channels for the last ten years. The benefits of digital communication
There‚Äôs no denying that the world we live in is digitally driven. Keeping up with the latest technologies and services is often very difficult. Does this mean that traditional
First, you need to have customer data. Without data, your campaign is just a mail drop. You can start with geography, but the more data you have the greater