10 Direct Mail Stats that you did not know
Multiple changes have taken place within the United States Postal Service over the past few years. These changes affect both the internal USPS operation as well as direct mail
5 ways to lower the costs of Direct Mail Services
Cost is one of the single most important factors when planning for a direct mail services campaign. You probably have a specific budget number in mind and need to
3 ways to pay less than your competition for direct mail marketing
It’s a competitive marketplace out there, no matter what business you are in. Measuring up and outpacing your competition is key to business growth in your market. Marketing efforts
5 Tips To Creating A Successful Direct Mail Campaign
One of the most important parts of your marketing should be your direct mail campaign. Whether it is from selling your products or fundraising, direct mail offers one-to-one contact
Using Direct Mail In Small Business
Any small business can use direct mail to spread word about their business and increase its sales. One of the most important things is to identify your target market.
Measuring Your Return On Investment
Seemingly savvy marketing professionals have been pushing companies to switch advertising channels from direct mail services to digital channels for the last ten years. The benefits of digital communication
Direct Mail in A Digital Age
There’s no denying that the world we live in is digitally driven. Keeping up with the latest technologies and services is often very difficult. Does this mean that traditional
Setting Your Direct Mail Goals
By Summer Gould
What do you need for a proper variable data print campaign to work?
First, you need to have customer data. Without data, your campaign is just a mail drop. You can start with geography, but the more data you have the greater
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