Expertise - The WordTech Group

Experts in Our Field

Data, Direct Mail, and Deadlines. That’s the world we live, work, and play in on a daily basis. Our customers look to us as value-added members of their business – and together, we partner to help their customers’ marketing efforts.

Data Driven – Data is the front-end of every process we have. It’s the most important part of any project. At WordTech, that is recognized, respected, and it drives our business.
Results Oriented – Let’s face it…the results of your customers direct marketing campaigns dictate the success, or lack thereof, for your business. We focus our resources to helping you achieve success!
40 Years – Age is only a number! 40 is great…but we are here for you whether it’s our first day working with you, or you’ve been a client for 10 years!

Our Services

Data Intelligence

Smarter data is better marketing and it’s what saves you more money.

List Acquisition

The list is the backbone of a campaign. Whether you are purchasing a new list or utilizing an existing list, we will help ensure the list delivers.

Data Hygiene

Clean data is essential. Don’t waste money on bad addresses or dead leads. Our data experts will scrub it to maximize your return.

List Profiling

This is smart marketing. Take lists that work and mimic them. Our list profiling system will find more customers like the ones you already have.

Data Appending

When you have basic customer data, but a campaign calls for specific segmentation, we can append intelligence to your data by adding information such as age and income level.

Postal Optimization & Savings

Our sweet spot. We understand postage and how to save money on postage.

Mail Tracking

Online and offline tracking tells you when the mail drops and hits homes or businesses. Know when your mail hits so you can easily draw correlations to website traffic and phone calls.

Call Tracking & Recording

Track your success with unique phone numbers and call monitoring.

Mail Processing

Getting your mail processed correctly and on time is mission critical.

Full Service Direct Mail

The United States Postal Service keeps a scorecard on every Mail Service Provider (MSP). Lettershops who are designated as Full Service MSP’s have to pass quality standards and keep their scorecard near perfect to maintain this certification. We’ve got it!

Digital Printing

Personalized mail performs better. We offer both black and white as well as full color variable data printing. So go ahead and get personal.

Design

Design affects postage savings and results. A ¼” inch change could mean thousands in postage savings. Our Mail Piece Design Certified Team inspects all designs before print to ensure maximum postage savings and best practices on every piece.

High Speed Auto Inserting

Our machines can insert multiple pieces into #10, 6” x 9”, or A-style envelopes with speed, accuracy and precision. 12,000 pieces per hour and up to six pieces per envelope at a time.

Jumbo Inserting

Have a large booklet or flat sheet you want inserted but don’t want to fold it? No problem, our machines can insert flat books up to ¾” thickness into 9” x 12” or 10” x 13” envelopes.

High Speed Variable Image Addressing

We send self mailers and postcards at blazing fast speeds. Our printers do 40,000 variable address pieces per hour.

Delivery Optimization

Drop ship, commingle, co-pal, co-mail. We coordinate it all and pass the savings along to you.

Direct Mail 2.0

Maximize your marketing impact with the Direct Mail 2.0 integrated system. Direct mail, mail tracking, online follow-up ads and call tracking all working together.

Every Door Direct Mail (EDDM)

Reach every door in the neighborhood. Map your audience by age, income or household size and use the USPS mapping tool to choose zip codes and carrier routes.