Direct Mail tips for Nonprofit Fundraising
Let’s face it — in today’s economy, you have to be more creative than ever in order to successfully solicit donations. Being creative, however, does not mean you abandon
Direct Mail for Nonprofits 101
If you work for a nonprofit, fundraising is one of the biggest challenges your organization will face. Direct Mail is one of the most effective marketing methods for nonprofits
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United States Postal Alert – 2/23/2015
Stop Wasting Postage – The Merge/Purge Process
If you’re in direct mail, you’ve probably heard of the term “merge-purge.” No, it’s not getting sick to your stomach while accelerating to highway speed. We will define for
Measuring the Effectiveness of Your Campaign – Tracking Direct Mail
It is important to measure the success of all of your marketing campaigns, regardless of the medium, so that you can compare the results and determine which and what
Direct Mail: Top Tips for Getting It Right
In these days of emails and social media, direct mail can almost seem like yesterday’s news. However, it has not disappeared, and in many ways it is as strong
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Have a Happy and Healthy New Year!
10 Direct Mail Fundraising Best Practices
The number of channels available for fundraisers seems almost limitless these days, but the old standby of direct mail continues to be the driving force for funds raised. Thus,
Get Noticed with Direct Mail
The first thing that your direct mail needs to do is to get noticed in the mailbox. This can be a real challenge. Direct mail is a very effective
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