Let’s face it — in today’s economy, you have to be more creative than ever in order to successfully solicit donations. Being creative, however, does not mean you abandon
If you work in marketing, you are likely all too familiar with being up against a deadline. Whether your niche is strategy, planning, graphic design, printing services, or direct
Multiple changes have taken place within the United States Postal Service over the past few years. These changes affect both the internal USPS operation as well as direct mail
So, you want to run for office and you need to reach as many people as possible with your message. Direct Mail is the best solution for your campaign!
It’s commonplace to overthink every angle and strategy for your direct marketing efforts. It’s easy to get caught up in selecting the exact, perfect demographics for your mail list,
In today’s marketplace, nearly everyone is looking to get more for less! In direct mail marketing, it’s no different. Many businesses need to reduce their costs, while increasing their
Whether you’re a marketing novice or a seasoned veteran – you likely know that repetition is a key to increasing response for most marketing channels. This concept holds true
Creating a marketing budget usually requires compromises on which areas to focus on. No company can afford unlimited marketing spending, making it difficult to determine a primary focus. Social