Small Business

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10 Direct Mail Fundraising Best Practices

The number of channels available for fundraisers seems almost limitless these days, but the old standby of direct mail continues to be the driving force for funds raised. Thus,

Mysteries of the New Postal Rates

It sounds like a small price increase, but the new rates could have large implications for publishers, marketers, printers, and even paper mills. Nearly three weeks after the U.S.

Planning your Direct Mail Campaign

Timing is everything in life and business, and one of the most common mistakes marketers make when they’re sending out a direct mail campaign is to get the timing

What is a QR code?

QR code (Quick Response Code) is the trademark for a type of matrix barcode first designed for the automotive industry in Japan. It is machine-readable and contains information about

Using Direct Mail In Small Business

Any small business can use direct mail to spread word about their business and increase its sales. One of the most important things is to identify your target market.