In today’s marketplace, nearly everyone is looking to get more for less! In direct mail marketing, it’s no different. Many businesses need to reduce their costs, while increasing their
Whether you’re a marketing novice or a seasoned veteran – you likely know that repetition is a key to increasing response for most marketing channels. This concept holds true
If you work in marketing, you are likely all too familiar with being up against a deadline. Whether your niche is strategy, planning, graphic design, printing services, or direct
Last month we published a post regarding 10 direct mail stats you probably didn’t know. Today, we will tackle that age old marketing question — “Which direct marketing channel
Every sales piece has exactly the same elements, no matter how long it is. Whether your sales piece is a postcard, a two-page letter or a 36-page booklet, it
The reports that print media and direct mail marketing are dead, well, those reports are greatly exaggerated. In fact, the data suggests quite the opposite – there is in
Is direct mail worth considering when you can arrange to have almost any form of paper communication delivered electronically instead? Well, Google certainly seems to think so. Despite its
Top 20 Things That Happened In 1980
It’s that time of the year again! Well, not for everyone but it certainly is for the marketer. Forget decking the halls and running over grandma. It is the
You’ve just come back from your well deserved vacation and to find that there is a whole mailbox full of circulars and postcards. It’s the last thing you want
