As marketing budgets tighten due to increasing economic pressures, many business owners have cut down on direct mailing. The, relatively, high cost per lead makes direct mailing a big
Successful direct mail campaigns all follow rules specific to direct marketing. Postal rules determine what you can mail and certain layout requirements, but the rules which determine your success
So, you want to run for office and you need to reach as many people as possible with your message. Direct Mail is the best solution for your campaign!
Multiple changes have taken place within the United States Postal Service over the past few years. These changes affect both the internal USPS operation as well as direct mail
Whether you’re a marketing novice or a seasoned veteran – you likely know that repetition is a key to increasing response for most marketing channels. This concept holds true
When email marketing first exploded, many business owners started cutting back on direct mailing services. Over time, conversion numbers have revealed that to be a big mistake. Even with
Here at WordTech, we’re big baseball fans. Only a few weeks left until our beloved Phillies report to spring training. In honor of our favorite pasttime, here is some
We know, we know! Another postage increase! We don’t make the rules, but we do want to make sure you are aware of them. If you or your company