What happens when a prospect receives an intriguing offer on a postcard, goes online to read more about the deal, gets distracted, and never goes back to the business’ site? Used to be they were gone forever, but not anymore.
Introducing DirectMail 2.0 – A perfect marketing blend combines direct mail, phone tracking and Google online ads. Here’s how it works.
Overview
Direct Mail 2.0¬Æ includes four features in one package. Old-school direct mail only operates on one. Direct Mail 2.0 is a seamlessly integrated system that maximizes your marketing impact. Instead of just sending out a direct mailing, Direct Mail 2.0¬Æ consists of Direct Mail, Mail Tracking, Online Follow-up Ads, and Call Tracking. Here’s how it all fits together:
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Step 1: Your Mail Pieces Are Sent Direct mail pieces are mailed to your target market. This tried and true marketing medium produces results by delivering your artfully designed and clearly written marketing message right to your prospect’s mailbox. |
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Step 2: Mail Pieces Are Tracked Using a cutting edge barcode technology system we designed ourselves, we track the mailing process of your order. You can log in anytime to know exactly when your cards are due to arrive, so you can plan for the influx of new customers. |
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Step 3: Automatic Online Follow-up through Google Every prospect who visits your website following your direct mail campaign is funneled into an automatic follow-up system. Through our partnership with Google, text and image ads matching your direct mail piece follow your website visitors around the internet after they leave your site. So if prospects don’t take the desired action (fill out a form, buy, etc.) on your website the first time, you stay in front of them until they do. No leads left behind. (Dentists and other practices check out DirectMail2.0 New Patient Edition) |
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Step 4: Phone Call Tracking We use a unique phone number to track the number of calls your mailing generates. You can use this data to gauge the effectiveness of different strategies and marketing messages. It also records calls so you can check for quality in your lead reception and sales processes. |
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