With the introduction of Direct Mail 2.0, the old way of handling direct mailing services is ancient history. With Direct Mail 2.0, here’s what you get:
- Higher Return on Investment
With 2.0, you can keep tabs on your mailings with built-in online mail tracking software, so you know exactly when to ramp up for more traffic, saving you money and frustration.
- No Leads Left Behind
Your Direct Mail 2.0 campaign includes a Google campaign that displays follow-up ads to your prospects all across the internet keeping leads warm until they are ready to buy.
- A Flawless Sales System
Included call tracking allows you to see the exact data and results of your campaigns (and record and listen to sales calls), which lets you quality check for better results as the results are rolling in ‚Äì and in the future.
How it Works
Direct Mail 2.0 operates on a 4-step process, where regular direct mail only operates on one. It is not a suite of services, but a seamlessly integrated system that maximizes your marketing impact. Instead of just sending out postcards, Direct Mail 2.0 consists of Direct Mail, Mail Tracking, Online Follow Up Ads, and Call Tracking.
Here’s How It All Fits Together:
Step 1: Mailing is Sent
Mailing is sent to your target market. Direct Mail is a tried and true marketing medium that produces results by delivering your artfully designed and clearly written message right to your prospect’s mailbox.
Step 2: Mailing is Tracked
Your mailings are tracked with cutting edge barcode technology. Using a system we designed ourselves, we track the mailing process of your order. This allows you to know exactly when your mail pieces are due to arrive in prospects’ mailboxes. This helps you plan for the influx of new customers.
Step 3: Auto Follow-up
Your new leads are funneled into an automatic follow-up system. Using the Google Display Network, text, and image ads matching your campaign‚Äôs design and offer follow your website visitors around the internet after they leave your site. So if leads don‚Äôt take the desired action (fill out a form, buy, etc) on your website the first time, you stay in touch. No leads left behind.
Step 4: Continuous Improvement
You have the tools you need to keep improving your response. We use a unique phone number to track the number of calls your mailing generates. You can use this data to gauge the effectiveness of different strategies and marketing messages. It also records calls so you can check for quality in your lead reception and sales processes.
Frequently Asked Questions
- Direct mail already works great for me. Why do I need the 2.0 version?
If direct mail is already working well for you, that is all the more reason to invest in 2.0! The other three dimensions that are included in 2.0 were specifically chosen because they enhance the return on investment from your campaign. If it didn’t make it better, we wouldn’t have recommended it!
- If direct mail hasn’t worked for me in the past, will Direct Mail 2.0 make any difference?
Absolutely! Many times we find that direct mail campaigns are actually not failures, but misunderstood results. Most people look at the number of responses to judge the efficacy of their campaigns. But the real way to judge success and failure is the return on investment. If you make more than you spent, success! Call Tracking allows you to calculate this data very accurately. And when you do, you will probably find that your campaign was much more of a success than you thought! Plus, Mail Tracking and Online Follow Up Ads help boost the ROI.
- How much does Direct Mail 2.0 cost?
Not much, just pennies per piece. However, since each campaign is tailored to your specific business, we need to have a quick chat with you about your business before giving you a quote.