If you’re looking for a quick and cost effective hit for your next direct mail campaign you really should consider postcard marketing. It can be a really good way of attracting attention. Direct mail postcards are used by all sorts of businesses to promote offers, services, brands and products. They are colorful and come in all sorts of shapes and sizes! There is no envelope to open (saving cost right there!), so they have immediate impact and a higher “read rate”.
So…if you like the idea read on.
- Plan it
Be clear about the purpose of you postcard marketing campaign. Be as attention grabbing as possible and don’t be boring!
- Be colorful
Make sure you really maximize the impact of not using an envelope. Use high quality photographs and prints and use striking colors and images.
- Size matters
Don’t use too many words – keep the message simple. But do consider an oversized card. It may cost a little more but it will stand out from the crowd.
- Remember – you’re generating leads
You’re not writing War and Peace. Short bold headlines are good. And remember, postcard marketing is about generating leads, not closing sales. So…make sure you include lots of different ways for people to make contact with you!
- Deadlines are good
Sending postcards is a great way of getting time sensitive information out there. Use them for special offers or customer reminders. But don’t forget to put in an expiration date.
- There are two sides to every postcard
Space is limited, so don’t waste it! Make the most of both sides of the postcard. View the non-address size as a poster, using bold colors and photos. Use the other side for the address (obviously!), your contact information, offer information and any other important details
- Think creatively
Postcard marketing can be used for a multitude of things. Reminders, gift vouchers, money off coupons, product announcements, openings, tickets, invitations, launches…the list is endless!
- Don’t skimp on quality
The whole point of using a postcard is to have impact. Go for full color printing on good quality paper. You want your postcard to move through the postal system with a bang, not a whimper. You also want it to still look good when it reaches the recipient.
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