Five Benefits of Direct Mail

On a typical day, most people come home from work, kick off their shoes, kiss their children and read their mail. They may check to see what’s on sale at the grocery store, clip a few coupons or set aside the postcard for the art show they want to attend.

Sound familiar? The act of reading the mail is an integral part of modern life. This is especially true of direct-mail advertising, unsolicited communications sent to prospective customers through the mail. The most recent United States Postal Service (USPS) Household Diary Study found that U.S. households received 119.9 billion pieces of mail in 2015. Sixty-five percent of that was direct mail.

• It can be original and surprising.
  Direct mail can be virtually anything you want it to be: personalized letters, bold flyers, whimsical postcards, appetizing menus, functional calendars, colorful coupons, slick catalogs, fold-out invitations, etc. The options are virtually endless, making it easy to create an advertisement that fits your budget, your brand and your target audience.
• It can boost brand perception.
  Direct mail allows companies to invite, rather than impose. Instead of bombarding potential customers with unsolicited messages, companies can offer a message that potential customers can consume whenever it’s most convenient for them, even if it’s days after they receive it. Direct mail can also be highly tailored, which makes recipients feel like valued customers.
• It‚Äôs convenient.
  Direct mail is inherently flexible, which makes it an ideal medium for any size or type of business, regardless of budget. You can keep it simple, or roll out a complex campaign. You can be highly selective in who you reach, or you can cast a wide net. And because production time is short, you can act quickly to respond to new market conditions.
• It‚Äôs easily tracked.
  Direct mail provides you with vital information on the effectiveness of your marketing campaign. You can pinpoint the exact demographics you wish to reach, and you can easily track response rates and make adjustments for future campaigns. This allows you to measure and even forecast the return on your marketing investment.
• It‚Äôs sustainable.
  Paper is one of the most recycled materials on the planet — more than metal, glass or plastic. It can also be recycled multiple times. There are many sustainable paper products available to marketers.

Source: http://newsroom.domtar.com/power-direct-mail-advertising/

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