Building a Successful Direct Mail Campaign

You need to reach customers, but where do you start? Traditional advertising can get expensive– especially print advertisements. Did you know that you can target direct mail to your exact customer base?

Here are some simple mail marketing ideas that will help simplify your lead generation process.

Know Your Target Audience

Understanding your audience is the key to the success of any marketing campaign. Collecting information about a customer‚Äôs demographics such as millenials 20 to 35 or females having kids is just the beginning. There are other aspects such as their purchasing behavior, their fondness towards any product, attitudes, standard of living and lifestyle. All these factors will help you to know your consumers better and prove effective in lead selection.

Hit the Target with the Perfect Customers

The conventional way of direct marketing works no more. The idea of mailing to several people and expecting that someone will be interested is incorrect. With the cost of paper and postage increasing and with huge postal mails ending up in the waste bin, why waste dollars mailing to all when everyone isn‚Äôt your prospective customer? Therefore, you need to reach out to people who will purchase your products. In other words, a targeted mailing list will identify your best prospects, and this will only be possible when you hire a print marketing company that‚Äôs a pro in such matters. Once you have adequate data about your customer demographics, send out mails that will reach their door steps directly to attract them towards your product or service.

Choosing the Right Type of Mailing List

An accurate choice of mailing list will have your most-valued leads. The more exact you are in choosing and evaluating the mailing list, better the possibilities of success. If you are unsure about which one to opt for, here‚Äôs a checklist that you can consider:

Response List: It contains information about those who have replied to an offer in some way.
Cloned List: Helps you find prospects who are identical to your best and existing customers.
Customized List: Helps you choose the consumer criteria that meet your requirements.

Create Your Direct Mail Message

Once you have selected the right mailing list, it‚Äôs important to create a direct message that gets delivered to your target audience. The information you are sending should represent what your business is about, and ensure that the piece is consistent with what you have to offer to your customers.