Did you know that 54% of postcards are either read or scanned by recipients? That makes postcards an affordable way to get your name and brand out to prospects. Also, they are the most effective means for driving traffic to your website.
Here are a few quick tips you should be aware of when it comes to your postcard marketing efforts.
Plan your campaign ahead of time – Be clear about the purpose of you postcard marketing campaign. Be as attention grabbing as possible and don’t be boring!
Check the Postal Regulations– Be sure that your postcard meets all postal regulations since they are always changing.
Use Eye-Catching images – Make sure you really maximize the impact of not using an envelope. Use high quality photographs and prints and use striking colors and images.
Keep your message simple – If someone reads your message and doesn’t understand it, the chances are they will not reach out to see what you can offer them. Keep it simple, and easy to understand.
Make use of space – Postcards are double sided, so make sure you’re taking advantage of that space.
Brand Your Business- Your postcards can “brand” you and your business in ways that most marketing materials cannot. If you start and stick to a regular postcard mailing program, you and your business will gain quite a reputation, perhaps even a little notoriety.
Encourage Digital Behavior – Drive recipients to your website to receive more information about your company.
Always include a Call to Action – Give prospects a good reason to respond, and offer something in return. It doesn’t have to be much; it could be a coupon for a percentage off, or a free item.
Not sure where to get started when creating a postcard campaign? Let the experts at WordTech help you create a lasting impression that will be sure to get results.
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