On December 10, 2015, the Postal Regulatory Commission issued Order No. 2861 approving the five proposed USPS Mailing Promotions for calendar year 2016. These promotions continue to build on the engagement strategies of the 2015 Promotions.
The promotions focus on providing marketers with the opportunity to engage their customers by using dynamic color, new print techniques, mobile technology as well as traditional and innovative mail techniques. The promotions are designed to create excitement about mail, provide multiple opportunities for mailers to enhance the value of their mail and will offer incentives or discounts to mailers throughout 2016.
Promotion highlights are as follows:
|
Promotion |
Registration Period |
Promotion Period |
|
First-Class Mail Promotions: Earned Value Reply Mail Personalized Color Transpromo |
Feb. 15 – March 31, 2016 May 15 – Dec. 31, 2016 |
April 1 – June 30, 2016 July 1 – Dec. 31, 2016 |
|
First-Class Mail & Standard Mail Promotion: Emerging and Advanced Technology/Video In Print |
Jan. 15 – Aug. 31, 2016 |
March 1 – August 31, 2016 |
|
Standard Mail Promotions: Tactile, Sensory & Interactive Mailpiece Engagement Mobile Shopping |
Jan. 15 – Aug. 31, 2016
May 15 – Dec. 31, 2016 |
March 1 – August 31, 2016 July 1 – December 31, 2016 |
Customers may find registration and promotion details on the RIBBS website under the Promotions & Incentive Programs for First-Class Mail & Standard Mail tab; postings on the website are scheduled to be available early next week. If you have any questions, please contact the Mailing Services Program Office at mailingpromotions@usps.gov .
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