As marketing budgets tighten due to increasing economic pressures, many business owners have cut down on direct mailing. The, relatively, high cost per lead makes direct mailing a big
Cost is one of the single most important factors when planning for a direct mail services campaign. You probably have a specific budget number in mind and need to
Whether you are a non-profit seeking the lowest possible postage rate or a for profit company that sends out sales teasers regularly, a change in postage rates has a
Successful direct mail campaigns all follow rules specific to direct marketing. Postal rules determine what you can mail and certain layout requirements, but the rules which determine your success
Let’s face it — in today’s economy, you have to be more creative than ever in order to successfully solicit donations. Being creative, however, does not mean you abandon
If you work in marketing, you are likely all too familiar with being up against a deadline. Whether your niche is strategy, planning, graphic design, printing services, or direct
If you work for a nonprofit, fundraising is one of the biggest challenges your organization will face. Direct Mail is one of the most effective marketing methods for nonprofits
It sounds like a small price increase, but the new rates could have large implications for publishers, marketers, printers, and even paper mills. Nearly three weeks after the U.S.