Mysteries of the New Postal Rates
It sounds like a small price increase, but the new rates could have large implications for publishers, marketers, printers, and even paper mills. Nearly three weeks after the U.S.
Voice your comments on upcoming price changes!
United States Postal Alert – 2/23/2015
Stop Wasting Postage – The Merge/Purge Process
If you’re in direct mail, you’ve probably heard of the term “merge-purge.” No, it’s not getting sick to your stomach while accelerating to highway speed. We will define for
USPS Files Market Dominant Price Increase
Proposes an Additional $0.9 Billion in Annualized Contributions
Measuring the Effectiveness of Your Campaign – Tracking Direct Mail
It is important to measure the success of all of your marketing campaigns, regardless of the medium, so that you can compare the results and determine which and what
Direct Mail: Top Tips for Getting It Right
In these days of emails and social media, direct mail can almost seem like yesterday’s news. However, it has not disappeared, and in many ways it is as strong
Planning your Direct Mail Campaign
Timing is everything in life and business, and one of the most common mistakes marketers make when they’re sending out a direct mail campaign is to get the timing
Happy New Year From Wordtech!
Have a Happy and Healthy New Year!
10 Direct Mail Fundraising Best Practices
The number of channels available for fundraisers seems almost limitless these days, but the old standby of direct mail continues to be the driving force for funds raised. Thus,
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