37 Years and Counting…
Today is our 37th birthday! And that’s no April Fools Joke!
Tips for Having Great Copy
What is good copy? What is bad copy? And how do you tell the difference? One of the things I learned was some great tips for how they review
Consumers Like Getting Direct Mail
Time and time again, over the past few years, we’ve heard direct mail being labeled as “old school” and past it’s prime. The reality couldn’t be farther from that.
What do you need for a proper variable data print campaign to work?
First, you need to have customer data. Without data, your campaign is just a mail drop. You can start with geography, but the more data you have the greater
January 2017 USPS Price Changes
At least once per year, the U.S. Postal Service changes rates across their various mail classes and extra services. The current USPS price change will took effect on January
Your 2017 Marketing Budget
Now that 2016 has nearly ended, you need to make some important decisions about your 2017 marketing budget. Determining the breakdown of how to spend limited marketing dollars poses a
2017 USPS Holiday Closures
Here is a list of the 2017 USPS holiday closure dates. Post offices will be closed and there will be no mail delivery on these dates.
Five Benefits of Direct Mail
On a typical day, most people come home from work, kick off their shoes, kiss their children and read their mail. They may check to see what’s on sale
Direct Mail 2.0 – Better Marketing. Simplified.
With the introduction of Direct Mail 2.0, the old way of handling direct mailing services is ancient history. With Direct Mail 2.0, here’s what you get:
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