What do you need for a proper variable data print campaign to work?
First, you need to have customer data. Without data, your campaign is just a mail drop. You can start with geography, but the more data you have the greater
January 2017 USPS Price Changes
At least once per year, the U.S. Postal Service changes rates across their various mail classes and extra services. The current USPS price change will took effect on January
Your 2017 Marketing Budget
Now that 2016 has nearly ended, you need to make some important decisions about your 2017 marketing budget. Determining the breakdown of how to spend limited marketing dollars poses a
2017 USPS Holiday Closures
Here is a list of the 2017 USPS holiday closure dates. Post offices will be closed and there will be no mail delivery on these dates.
Five Benefits of Direct Mail
On a typical day, most people come home from work, kick off their shoes, kiss their children and read their mail. They may check to see what’s on sale
Discounts for Direct Mail 2.0
Beginning March 1st a new United States Postal Service (USPS) Discount program lets all US-based direct mail companies qualify for up to 5% off their clients’ postage costs when
Christmas in July? Time To Get Ready!
We are getting the holiday started a bit early, in hopes of catching a few of you from falling into that candy cane gift yet again. We have noticed
Direct Mail That Converts
In our increasingly digitized world, there’s a reason why so many successful brands still deliver direct mail marketing campaigns: because they work. Here are just a few of the
Direct Mail Is A Winner
Is direct mail dead? Old fashioned? Tired and past its best in an interactive age? The answer is a simple no.
USPS Hints at January 2018 Price Hikes
The U.S. Postal Service is planning to raise virtually all rates a bit in January, apparently including a one-cent hike of the Forever Stamp, to 50 cents. And it’s
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