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Tips for Effective Direct Mail for Nonprofits- Part 1
While many organizations have begun to rely more heavily on online marketing, traditional direct mail is still an important part of a successful marketing mix. A combination of both
Creating a Powerful Direct Mail Campaign
For many businesses, direct mail campaigns form one of the most important parts of their marketing mix. From fund raising to informing your regular clientele of new products and
The Top 10 Advantages of Using Postcards
Now, you may be asking, “Why should I be using postcards as opposed to some other marketing tool, such as advertising in my local newspaper?” Please don’t stop advertising
Thinking Outside The Box With Your Direct Mail
One of the best things about using direct mail as part of your marketing strategy is the fact that, unlike many other channels, you can be as creative as
Celebrating 45 Years of Earth Day
The wise use of the world’s forests is critical to our survival and a healthy environment. Forests are vital in maintaining life as we know it, as they: cover
Using Direct Mail to Drive Traffic Online
Is direct mail worth considering when you can arrange to have almost any form of paper communication delivered electronically instead? Well, Google certainly seems to think so. Despite its
How Often Should I Mail?
Knowing how often to send out a direct mail campaign is vital if you want to avoid fatigue among your target market. At the same time, however, you know
How To Hook Your Readers Into Reading Your Direct Mail
Direct mail advertising often ends up in the trash. Figuring out how to avoid this with compelling written content is every marketer‚Äôs goal. The mailing needs a “hook:” a
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