A Local Makes it to the Top!
Congratulations to Megan J. Brennan Рthe 74th Postmaster General of the United States and the Chief Executive Officer of the world’s largest postal organization. She is the first ever
Ensure Your Direct Mail Stands Out
Direct mail still has life! Even heavy Internet users continue to view direct mail in a positive manner. It can provide a physical and tangible quality that is lost
Understanding the Significance of Direct Mail
Although the evolution of technology has declined direct mail marketing campaign, still it is quite important for marketers to know that reaching customers through multiple channels will not only
Make The Most of Your Direct Mail Campaign
Here are 15 of the best tips to make the most of your direct mail campaign.
WordTech Turns 35!
Top 20 Things That Happened In 1980
Tips for Effective Direct Mail for Nonprofits- Part 2
5. Timing is critical—it’s not just an expression The mail is especially cluttered at the end of the fourth quarter. Unless your communication offers an opportunity for a year-end
Tips for Effective Direct Mail for Nonprofits- Part 1
While many organizations have begun to rely more heavily on online marketing, traditional direct mail is still an important part of a successful marketing mix. A combination of both
Creating a Powerful Direct Mail Campaign
For many businesses, direct mail campaigns form one of the most important parts of their marketing mix. From fund raising to informing your regular clientele of new products and
The Top 10 Advantages of Using Postcards
Now, you may be asking, “Why should I be using postcards as opposed to some other marketing tool, such as advertising in my local newspaper?” Please don’t stop advertising
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