5 reasons Direct Mail Services (still) beats E-Mail
When email marketing first exploded, many business owners started cutting back on direct mailing services. Over time, conversion numbers have revealed that to be a big mistake. Even with
How to knock it out of the park on your next direct mail campaign
Here at WordTech, we’re big baseball fans. Only a few weeks left until our beloved Phillies report to spring training. In honor of our favorite pasttime, here is some
Direct Mail Services: Postage Rate Increase effective Jan. 27, 2013
We know, we know! Another postage increase! We don’t make the rules, but we do want to make sure you are aware of them. If you or your company
Make Direct Mail Services work for you
As marketing budgets tighten due to increasing economic pressures, many business owners have cut down on direct mailing. The, relatively, high cost per lead makes direct mailing a big
5 ways to lower the costs of Direct Mail Services
Cost is one of the single most important factors when planning for a direct mail services campaign. You probably have a specific budget number in mind and need to
Direct Mail Services: New Strategies to Avoid a Postage Hike
Whether you are a non-profit seeking the lowest possible postage rate or a for profit company that sends out sales teasers regularly, a change in postage rates has a
The Modern Rules of Direct Mail Services
Successful direct mail campaigns all follow rules specific to direct marketing. Postal rules determine what you can mail and certain layout requirements, but the rules which determine your success
Direct Mail Marketing and the Response Rate Question
Last month we published a post regarding 10 direct mail stats you probably didn’t know. Today, we will tackle that age old marketing question — “Which direct marketing channel
Direct Mail for Nonprofits 101
If you work for a nonprofit, fundraising is one of the biggest challenges your organization will face. Direct Mail is one of the most effective marketing methods for nonprofits
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