What do you need for a proper variable data print campaign to work?
First, you need to have customer data. Without data, your campaign is just a mail drop. You can start with geography, but the more data you have the greater
Forget Smell-O-Vision–Send it with a Scratch and Sniff Stamp!
I fondly recall Smell-O-Vision in which American film director John Waters released an enhanced “Odorama” version of his film, Polyester in 1982. Waters included scratch and sniff cards that
The Most Affordable Way to Send Direct Mail
The Most Affordable Way to Send Direct Mail Every Door Direct Mail® (EDDM®) is a service offered by the U.S. Postal Service® which allows individuals and businesses to target
Direct Mail Is A Winner
Is direct mail dead? Old fashioned? Tired and past its best in an interactive age? The answer is a simple no.
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