10 Direct Mail Stats that you did not know
Multiple changes have taken place within the United States Postal Service over the past few years. These changes affect both the internal USPS operation as well as direct mail
The Secret to a successful Direct Mail campaign
It’s commonplace to overthink every angle and strategy for your direct marketing efforts. It’s easy to get caught up in selecting the exact, perfect demographics for your mail list,
5 ways that DATA can make your direct mail marketing even better!
In today’s marketplace, nearly everyone is looking to get more for less! In direct mail marketing, it’s no different. Many businesses need to reduce their costs, while increasing their
Personalize Your Direct Mail Marketing for Increased ROI
Whether you’re a marketing novice or a seasoned veteran – you likely know that repetition is a key to increasing response for most marketing channels. This concept holds true
5 Ways Direct Mail Can Improve ROI
Creating a marketing budget usually requires compromises on which areas to focus on. No company can afford unlimited marketing spending, making it difficult to determine a primary focus. Social
Measuring the Effectiveness of Your Campaign – Tracking Direct Mail
It is important to measure the success of all of your marketing campaigns, regardless of the medium, so that you can compare the results and determine which and what
10 Direct Mail Fundraising Best Practices
The number of channels available for fundraisers seems almost limitless these days, but the old standby of direct mail continues to be the driving force for funds raised. Thus,
WordTech is hiring in SALES!
Are you an experienced sales professional? Have experience in direct mail, direct marketing, print, or database management? Looking to make a career change or start something new? Areyou just
3 ways to pay less than your competition for direct mail marketing
It’s a competitive marketplace out there, no matter what business you are in. Measuring up and outpacing your competition is key to business growth in your market. Marketing efforts
Direct Mail Marketing and the Response Rate Question
Last month we published a post regarding 10 direct mail stats you probably didn’t know. Today, we will tackle that age old marketing question — “Which direct marketing channel
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