7 Key Parts of an Effective Direct Mail Sales Piece
Every sales piece has exactly the same elements, no matter how long it is. Whether your sales piece is a postcard, a two-page letter or a 36-page booklet, it
Every sales piece has exactly the same elements, no matter how long it is. Whether your sales piece is a postcard, a two-page letter or a 36-page booklet, it
Begin with the Mail Piece A direct mail advertisement should be attractive and well designed. Size, dimension, layout and color are important elements to consider when developing your piece.
When you work in direct mail, it means spending some time defending your business. I can’t tell you how often people tell me things such as, “I don’t ever
E-commerce marketers and direct mailers won’t be seeing price increases on April 26, the U.S. Postal Service announced on Friday. The organization says its board of governors decided to
Is direct mail worth considering when you can arrange to have almost any form of paper communication delivered electronically instead? Well, Google certainly seems to think so. Despite its
Knowing how often to send out a direct mail campaign is vital if you want to avoid fatigue among your target market. At the same time, however, you know
Direct mail can be a very powerful marketing tool. When executed correctly you can see a great return on your investment. However, direct mail is not the be all
Although the evolution of technology has declined direct mail marketing campaign, still it is quite important for marketers to know that reaching customers through multiple channels will not only
Define your market: Before engaging in any marketing activity, it’s always important to define your target market. For example, would you like to focus on current customers who are
Direct mail is a lucrative form of marketing for businesses advertising to other businesses as well as customers. It allows companies to target decision makers directly and get a