direct mail marketing

/direct mail marketing

Direct Mail Tips

Begin with the Mail Piece A direct mail advertisement should be attractive and well designed. Size, dimension, layout and color are important elements to consider when developing your piece.

USPS Delays Price Increase

E-commerce marketers and direct mailers won’t be seeing price increases on April 26, the U.S. Postal Service announced on Friday. The organization says its board of governors decided to

Using Direct Mail to Drive Traffic Online

Is direct mail worth considering when you can arrange to have almost any form of paper communication delivered electronically instead? Well, Google certainly seems to think so. Despite its

How Often Should I Mail?

Knowing how often to send out a direct mail campaign is vital if you want to avoid fatigue among your target market. At the same time, however, you know

Make Your Direct Mail Shine

Direct mail can be a very powerful marketing tool. When executed correctly you can see a great return on your investment. However, direct mail is not the be all

Understanding the Significance of Direct Mail

Although the evolution of technology has declined direct mail marketing campaign, still it is quite important for marketers to know that reaching customers through multiple channels will not only

Getting a Start in Direct Mail

Define your market:  Before engaging in any marketing activity, it‚Äôs always important to define your target market. For example, would you like to focus on current customers who are

Which Format is Right For Your Business?

Direct mail is a lucrative form of marketing for businesses advertising to other businesses as well as customers. It allows companies to target decision makers directly and get a

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