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Planning your Direct Mail Campaign

Timing is everything in life and business, and one of the most common mistakes marketers make when they’re sending out a direct mail campaign is to get the timing

Planning Ahead for Direct Mail Success

Direct Mail: Top Tips for Getting It Right

In these days of emails and social media, direct mail can almost seem like yesterday’s news. However, it has not disappeared, and in many ways it is as strong

Measuring the Effectiveness of Your Campaign – Tracking Direct Mail

It is important to measure the success of all of your marketing campaigns, regardless of the medium, so that you can compare the results and determine which and what

USPS Files Market Dominant Price Increase

Proposes an Additional $0.9 Billion in Annualized Contributions

Stop Wasting Postage – The Merge/Purge Process

If you‚Äôre in direct mail, you‚Äôve probably heard of the term ‚Äúmerge-purge.‚Äù No, it‚Äôs not getting sick to your stomach while accelerating to highway speed.  We will define for

Voice your comments on upcoming price changes!

United States Postal Alert – 2/23/2015

Mysteries of the New Postal Rates

It sounds like a small price increase, but the new rates could have large implications for publishers, marketers, printers, and even paper mills. Nearly three weeks after the U.S.

Direct Mail for Nonprofits 101

If you work for a nonprofit, fundraising is one of the biggest challenges your organization will face. Direct Mail is one of the most effective marketing methods for nonprofits

The Role of Direct Mail in Your Company’s Marketing