7 Key Parts of an Effective Direct Mail Sales Piece
Every sales piece has exactly the same elements, no matter how long it is. Whether your sales piece is a postcard, a two-page letter or a 36-page booklet, it
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Personalize Your Direct Mail with Variable Data Printing
Variable Data Printing is a form of digital printing in which text, graphics and images may be changed from one piece to the next using information from a database
USPS Delays Price Increase
E-commerce marketers and direct mailers won’t be seeing price increases on April 26, the U.S. Postal Service announced on Friday. The organization says its board of governors decided to
USPS Rate Requests Fail a Second Time
Not satisfied with alterations made to a rate change request submitted earlier this month, the Postal Regulatory Commission has once again returned the request to the U.S. Postal Service
Non-Profit? How To Get Big Returns from Direct Mail
With the rise of websites like Kickstarter, GoFundMe, and IndieGoGo, fundraising has taken on a whole new identity. Even non-profit and not-for-profit companies have turned to the online crowdsourcing
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Direct Mail Tips
Begin with the Mail Piece A direct mail advertisement should be attractive and well designed. Size, dimension, layout and color are important elements to consider when developing your piece.
6 Reasons to Invest in Direct Mail
Not new and snazzy like its digital brethren, direct mail gets little respect. But while some marketers deride the old-school tool, others find it vital to their multichannel approach.
2015 USPS Promotion Calendar
If you’ve never used a USPS promotion, now might be the time to check it out! Two are approved with several more under review. We know the rules are