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Measuring the Effectiveness of Your Campaign – Tracking Direct Mail

It is important to measure the success of all of your marketing campaigns, regardless of the medium, so that you can compare the results and determine which and what

Direct Mail: Top Tips for Getting It Right

In these days of emails and social media, direct mail can almost seem like yesterday’s news. However, it has not disappeared, and in many ways it is as strong

Direct Mail for Nonprofits 101

If you work for a nonprofit, fundraising is one of the biggest challenges your organization will face. Direct Mail is one of the most effective marketing methods for nonprofits

Mysteries of the New Postal Rates

It sounds like a small price increase, but the new rates could have large implications for publishers, marketers, printers, and even paper mills. Nearly three weeks after the U.S.

Direct mail is not dead!

It’s not dead! Direct mail is one of the oldest marketing methods. Back in the day, people would groan about how much junk mail they received. Today, they groan

Planning Ahead for Direct Mail Success

Planning your Direct Mail Campaign

Timing is everything in life and business, and one of the most common mistakes marketers make when they’re sending out a direct mail campaign is to get the timing

USPS Files Market Dominant Price Increase

Proposes an Additional $0.9 Billion in Annualized Contributions

3 ways to pay less than your competition for direct mail marketing

It’s a competitive marketplace out there, no matter what business you are in. Measuring up and outpacing your competition is key to business growth in your market. Marketing efforts

Direct Mail Marketing and the Response Rate Question

Last month we published a post regarding 10 direct mail stats you probably didn’t know. Today, we will tackle that age old marketing question — “Which direct marketing channel