5 reasons Direct Mail Services (still) beats E-Mail
When email marketing first exploded, many business owners started cutting back on direct mailing services. Over time, conversion numbers have revealed that to be a big mistake. Even with
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Make Direct Mail Services work for you
As marketing budgets tighten due to increasing economic pressures, many business owners have cut down on direct mailing. The, relatively, high cost per lead makes direct mailing a big
Direct Mail Services: Postage Rate Increase effective Jan. 27, 2013
We know, we know! Another postage increase! We don’t make the rules, but we do want to make sure you are aware of them. If you or your company
Personalize Your Direct Mail Marketing for Increased ROI
Whether you’re a marketing novice or a seasoned veteran – you likely know that repetition is a key to increasing response for most marketing channels. This concept holds true
5 ways that DATA can make your direct mail marketing even better!
In today’s marketplace, nearly everyone is looking to get more for less! In direct mail marketing, it’s no different. Many businesses need to reduce their costs, while increasing their
Finding the Right Direct Mail Service for your Political Campaign
So, you want to run for office and you need to reach as many people as possible with your message. Direct Mail is the best solution for your campaign!
The Modern Rules of Direct Mail Services
Successful direct mail campaigns all follow rules specific to direct marketing. Postal rules determine what you can mail and certain layout requirements, but the rules which determine your success
Happy Birthday to…the MAIL? The USPS turns 222 today
On this date in 1792, George Washington signed legislation which created the United States Postal Service. It was called the Postal Service Act. Prior to this, most communications and