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5 Ways Direct Mail Can Improve ROI

Creating a marketing budget usually requires compromises on which areas to focus on.  No company can afford unlimited marketing spending, making it difficult to determine a primary focus.  Social

The Secret to a successful Direct Mail campaign

It’s commonplace to overthink every angle and strategy for your direct marketing efforts. It’s easy to get caught up in selecting the exact, perfect demographics for your mail list,

10 Direct Mail Stats that you did not know

Multiple changes have taken place within the United States Postal Service over the past few years. These changes affect both the internal USPS operation as well as direct mail

Direct Mail tips for Nonprofit Fundraising

Let’s face it — in today’s economy, you have to be more creative than ever in order to successfully solicit donations. Being creative, however, does not mean you abandon

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