The first thing that your direct mail needs to do is to get noticed in the mailbox. This can be a real challenge. Direct mail is a very effective
5. Timing is critical‚Äîit‚Äôs not just an expression The mail is especially cluttered at the end of the fourth quarter. Unless your communication offers an opportunity for a year-end
While many organizations have begun to rely more heavily on online marketing, traditional direct mail is still an important part of a successful marketing mix. A combination of both
Direct mail advertising often ends up in the trash. Figuring out how to avoid this with compelling written content is every marketer‚Äôs goal. The mailing needs a “hook:” a
When you start a new fundraising campaign for your non-profit organization, you probably cross your fingers that your direct mail will bring in bigger and better results than ever.
The growth in online fundraising does not mean that the tried and true method of direct mail marketing should be disregarded. It should always be an important part of
Using direct mail for fundraising requires attention to detail and dedication. To make your direct mail a success you will need to employ as many best practices as possible.
With all the aspects of a Direct Mail Campaign, we still consider the timing and the cost to be the two most important. If you don‚Äôt hit these targets