Direct Mail: Top Tips for Getting It Right
In these days of emails and social media, direct mail can almost seem like yesterday’s news. However, it has not disappeared, and in many ways it is as strong
Planning your Direct Mail Campaign
Timing is everything in life and business, and one of the most common mistakes marketers make when they’re sending out a direct mail campaign is to get the timing
Happy New Year From Wordtech!
Have a Happy and Healthy New Year!
10 Direct Mail Fundraising Best Practices
The number of channels available for fundraisers seems almost limitless these days, but the old standby of direct mail continues to be the driving force for funds raised. Thus,
WordTech is hiring in SALES!
Are you an experienced sales professional? Have experience in direct mail, direct marketing, print, or database management? Looking to make a career change or start something new? Areyou just
3 ways to pay less than your competition for direct mail marketing
It’s a competitive marketplace out there, no matter what business you are in. Measuring up and outpacing your competition is key to business growth in your market. Marketing efforts
Direct Mail Marketing and the Response Rate Question
Last month we published a post regarding 10 direct mail stats you probably didn’t know. Today, we will tackle that age old marketing question — “Which direct marketing channel
Direct Mail for Nonprofits 101
If you work for a nonprofit, fundraising is one of the biggest challenges your organization will face. Direct Mail is one of the most effective marketing methods for nonprofits
Mysteries of the New Postal Rates
It sounds like a small price increase, but the new rates could have large implications for publishers, marketers, printers, and even paper mills. Nearly three weeks after the U.S.
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