Secrets For Your Next Direct Mail Campaign
Our boss said that it was okay to share with you the secrets we use for direct mail. These tips are highly tested and have proven to work again
What is a QR code?
QR code (Quick Response Code) is the trademark for a type of matrix barcode first designed for the automotive industry in Japan. It is machine-readable and contains information about
Cleaning Your Mailing Lists
Your mailing list is a valuable asset. Keeping your mailing list up-to-date means that your information is actually reaching your customers or prospects. It also saves you money in
5 Reasons To Use Postcards
While direct mail marketing still leads the industry in cost-per-lead, there’s no doubting that it’s still a large expense on your bottom line. There are quite a few ways
Using Direct Mail In Small Business
Any small business can use direct mail to spread word about their business and increase its sales. One of the most important things is to identify your target market.
How To Use Direct Mail Effectively
You’ve just come back from your well deserved vacation and to find that there is a whole mailbox full of circulars and postcards. It’s the last thing you want
Measuring Your Return On Investment
Seemingly savvy marketing professionals have been pushing companies to switch advertising channels from direct mail services to digital channels for the last ten years. The benefits of digital communication
Aim for the Perfect Customer
Sending direct mail to people who won’t care about what you’re offering is probably not a good idea. In fact, the Direct Marketing Association estimates that around 22 million
How to Compile a Qualified Mailing List
Direct mail marketing is an inexact numbers game, but you can get some idea of the quality of a mailing list by asking a few key questions.
A Postage Rate Decrease?
Could it be true? A postal decrease?
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