Using Direct Mail In Small Business
Any small business can use direct mail to spread word about their business and increase its sales. One of the most important things is to identify your target market.
How To Use Direct Mail Effectively
You’ve just come back from your well deserved vacation and to find that there is a whole mailbox full of circulars and postcards. It’s the last thing you want
Measuring Your Return On Investment
Seemingly savvy marketing professionals have been pushing companies to switch advertising channels from direct mail services to digital channels for the last ten years. The benefits of digital communication
Aim for the Perfect Customer
Sending direct mail to people who won’t care about what you’re offering is probably not a good idea. In fact, the Direct Marketing Association estimates that around 22 million
How to Compile a Qualified Mailing List
Direct mail marketing is an inexact numbers game, but you can get some idea of the quality of a mailing list by asking a few key questions.
A Postage Rate Decrease?
Could it be true? A postal decrease?
Postage Lowered? Say It Isn’t So!
The Postal Service will be forced to reduce prices for Forever stamps and some other mailing products April 10 if congressional or a court action doesn’t allow USPS to
6 Ways To Save Postage In 2016
The Postal Regulatory Commission (PRC) approved the USPS 2016 promotions calendar in mid-December, which will give mailers 5 ways to achieve postal discounts next year. These discounts will be
USPS Promotions For 2016
The United States Postal Service (USPS) recently announced the 2016 Promotions Program. The USPS started their Promotions Program back in 2011 by encouraging participants to include mobile-friendly barcodes on
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