What is a QR code?
QR code (Quick Response Code) is the trademark for a type of matrix barcode first designed for the automotive industry in Japan. It is machine-readable and contains information about
Cleaning Your Mailing Lists
Your mailing list is a valuable asset. Keeping your mailing list up-to-date means that your information is actually reaching your customers or prospects. It also saves you money in
5 Reasons To Use Postcards
While direct mail marketing still leads the industry in cost-per-lead, there’s no doubting that it’s still a large expense on your bottom line. There are quite a few ways
Using Direct Mail In Small Business
Any small business can use direct mail to spread word about their business and increase its sales. One of the most important things is to identify your target market.
How To Use Direct Mail Effectively
You’ve just come back from your well deserved vacation and to find that there is a whole mailbox full of circulars and postcards. It’s the last thing you want
Measuring Your Return On Investment
Seemingly savvy marketing professionals have been pushing companies to switch advertising channels from direct mail services to digital channels for the last ten years. The benefits of digital communication
Stamp Prices Lowered! Honestly!
There’s hardly anyone alive who remembers the last time the price of a stamp fell. That was in July 1919, when first-class stamp prices dropped from 3 cents to
Purchasing a Direct Mail List
Purchasing a direct mail list is one of the most important things you can do to ensure a successful direct mail campaign. As always, having a good, up-to-date mailing
How to Comply with Delivery Point Validation
Address quality is a critical component of controlling shipping costs, both for shippers themselves and for service providers such as the United States Postal Service. A package that is
Postage Lowered? Say It Isn’t So!
The Postal Service will be forced to reduce prices for Forever stamps and some other mailing products April 10 if congressional or a court action doesn’t allow USPS to
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