Measuring Your Return On Investment
Seemingly savvy marketing professionals have been pushing companies to switch advertising channels from direct mail services to digital channels for the last ten years. The benefits of digital communication
Aim for the Perfect Customer
Sending direct mail to people who won’t care about what you’re offering is probably not a good idea. In fact, the Direct Marketing Association estimates that around 22 million
How to Compile a Qualified Mailing List
Direct mail marketing is an inexact numbers game, but you can get some idea of the quality of a mailing list by asking a few key questions.
A Postage Rate Decrease?
Could it be true? A postal decrease?
4 Reasons To Choose Direct Mail
One of our Techies brought this article to my attention and I thought it was Supercalifragilisticexpialidotious! Thanks to our friends at Business 2 Community here are just 4 of
5 Tips For A Successful Direct Mail Campaign
The growth in online fundraising does not mean that the tried and true method of direct mail marketing should be disregarded. It should always be an important part of
Which Format is Right For Your Business?
Direct mail is a lucrative form of marketing for businesses advertising to other businesses as well as customers. It allows companies to target decision makers directly and get a
The Benefits of Maintaining a Clean Mailing List
Every day, businesses relocate, prospects change jobs and households move. When any of these events occur, an address change also occurs. As a result, most mailing lists contain a
USPS EDDM vs. Targeted Direct Mail – Who WIns?
Both have pros and cons but a clear winner will emerge…
Using Direct Mail Postcards to Advertise Your Business
Deciding to use direct mail postcard to advertise your business is a wise decision. Postcards can be one of the most affordable forms of marketing. Besides affordability, postcards can
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