2016 USPS Promotions Calendar
On December 10, 2015, the Postal Regulatory Commission issued Order No. 2861 approving the five proposed USPS Mailing Promotions for calendar year 2016. These promotions continue to build on
Creating a Successful Direct Mail Campaign
Creating a direct mail postcard campaign may appear simple on the surface. After all, all you do is slap your contact information on a postcard with a stamp, mail
Direct Mail Done Right
In today’s electronic age, direct mail may seen antiquated and pricey. Yet when done correctly, direct mail has tremendous value: No matter what someone’s demographic—age, income, sex, ethnicity—or use
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Highlights of the 2019 USPS Pricing
On January 27, 2019, postage rates will increase for First Class Mail, Priority Mail Express (commercial and retail pricing), Priority Mail Express Flat Rate (commercial and retail pricing), Priority
Secure Destruction from USPS® BlueEarth Initiative
The Postal Service is excited to introduce the USPS BlueEarth Secure Destruction (SD) mail service to business mailers. This new sustainable mail service allows mailers to have automated First
Scrubbing your Mailing List
Think about your last mail piece that was sent. How many on that list responded? What were the demographics of those that responded? How were they segmented? How should
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