The Modern Rules of Direct Mail Services
Successful direct mail campaigns all follow rules specific to direct marketing. Postal rules determine what you can mail and certain layout requirements, but the rules which determine your success
Direct Mail Services on a (Holiday) Deadline
If you work in marketing, you are likely all too familiar with being up against a deadline. Whether your niche is strategy, planning, graphic design, printing services, or direct
Direct Mail tips for Nonprofit Fundraising
Let’s face it — in today’s economy, you have to be more creative than ever in order to successfully solicit donations. Being creative, however, does not mean you abandon
10 Direct Mail Stats that you did not know
Multiple changes have taken place within the United States Postal Service over the past few years. These changes affect both the internal USPS operation as well as direct mail
Measuring the Effectiveness of Your Campaign – Tracking Direct Mail
It is important to measure the success of all of your marketing campaigns, regardless of the medium, so that you can compare the results and determine which and what
10 Direct Mail Fundraising Best Practices
The number of channels available for fundraisers seems almost limitless these days, but the old standby of direct mail continues to be the driving force for funds raised. Thus,
WordTech is hiring in SALES!
Are you an experienced sales professional? Have experience in direct mail, direct marketing, print, or database management? Looking to make a career change or start something new? Areyou just
3 ways to pay less than your competition for direct mail marketing
It’s a competitive marketplace out there, no matter what business you are in. Measuring up and outpacing your competition is key to business growth in your market. Marketing efforts
Direct Mail Marketing and the Response Rate Question
Last month we published a post regarding 10 direct mail stats you probably didn’t know. Today, we will tackle that age old marketing question — “Which direct marketing channel
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