The Benefits of Maintaining a Clean Mailing List
Every day, businesses relocate, prospects change jobs and households move. When any of these events occur, an address change also occurs. As a result, most mailing lists contain a
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Measuring Your Return On Investment
Seemingly savvy marketing professionals have been pushing companies to switch advertising channels from direct mail services to digital channels for the last ten years. The benefits of digital communication
USPS EDDM vs. Targeted Direct Mail – Who WIns?
Both have pros and cons but a clear winner will emerge…
Using Direct Mail Postcards to Advertise Your Business
Deciding to use direct mail postcard to advertise your business is a wise decision. Postcards can be one of the most affordable forms of marketing. Besides affordability, postcards can
Direct Mail Best Practices For Fundraising
Using direct mail for fundraising requires attention to detail and dedication. To make your direct mail a success you will need to employ as many best practices as possible.
Secrets For Your Next Direct Mail Campaign
Our boss said that it was okay to share with you the secrets we use for direct mail. These tips are highly tested and have proven to work again
What is a QR code?
QR code (Quick Response Code) is the trademark for a type of matrix barcode first designed for the automotive industry in Japan. It is machine-readable and contains information about
Cleaning Your Mailing Lists
Your mailing list is a valuable asset. Keeping your mailing list up-to-date means that your information is actually reaching your customers or prospects. It also saves you money in
Which Format is Right For Your Business?
Direct mail is a lucrative form of marketing for businesses advertising to other businesses as well as customers. It allows companies to target decision makers directly and get a
5 Tips For A Successful Direct Mail Campaign
The growth in online fundraising does not mean that the tried and true method of direct mail marketing should be disregarded. It should always be an important part of