Measuring Your Return On Investment
Seemingly savvy marketing professionals have been pushing companies to switch advertising channels from direct mail services to digital channels for the last ten years. The benefits of digital communication
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5 Reasons To Use Postcards
While direct mail marketing still leads the industry in cost-per-lead, there’s no doubting that it’s still a large expense on your bottom line. There are quite a few ways
Cleaning Your Mailing Lists
Your mailing list is a valuable asset. Keeping your mailing list up-to-date means that your information is actually reaching your customers or prospects. It also saves you money in
What is a QR code?
QR code (Quick Response Code) is the trademark for a type of matrix barcode first designed for the automotive industry in Japan. It is machine-readable and contains information about
Secrets For Your Next Direct Mail Campaign
Our boss said that it was okay to share with you the secrets we use for direct mail. These tips are highly tested and have proven to work again
Direct Mail Best Practices For Fundraising
Using direct mail for fundraising requires attention to detail and dedication. To make your direct mail a success you will need to employ as many best practices as possible.
Using Direct Mail Postcards to Advertise Your Business
Deciding to use direct mail postcard to advertise your business is a wise decision. Postcards can be one of the most affordable forms of marketing. Besides affordability, postcards can
Which Format is Right For Your Business?
Direct mail is a lucrative form of marketing for businesses advertising to other businesses as well as customers. It allows companies to target decision makers directly and get a
The Benefits of Maintaining a Clean Mailing List
Every day, businesses relocate, prospects change jobs and households move. When any of these events occur, an address change also occurs. As a result, most mailing lists contain a
Purchasing a Direct Mail List
Purchasing a direct mail list is one of the most important things you can do to ensure a successful direct mail campaign. As always, having a good, up-to-date mailing