Using Variable Data In Your Direct Mail
What Can Variable Data Do for Your Direct Mail A direct mail piece is an effective way to reach out to your customers, putting your brand directly in their
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USPS Launches Watch Us Deliver” Campaign”
The U.S. Postal Service is launching a multi-channel effort that includes an online dashboard giving real-time postal statistics and showcasing campaign assets.
Have You Cleaned Your List Lately?
Any seasoned direct marketer knows the value of a “clean” mailing list when prospecting for new customers. Every piece of mail that is not delivered (or delivered to the
Using Every Door Direct Mail
Every Door Direct Mail can be a cost-effective direct mail solution for many types of businesses, local groups, and communities looking to reach a particular geographic target. However, it
7 Ways You Can Use Direct Mail to Engage and Sell
Over 155 billion pieces of direct mail were processed in fiscal year 2014, and 80.9 billion of those pieces were advertising related!* Who says direct mail is dead?
Direct Mail or Digital?
How can any sensible marketer possibly ignore the impact digital marketing has had on the industry? Its effects have been clear and powerful. And with the rising trend of
National Dog Bite Prevention Week
It’s National Dog Bite Prevention Week! Help spread the word about being safe around dogs and preventing dog bites.
Getting a Start in Direct Mail
Define your market: Before engaging in any marketing activity, it’s always important to define your target market. For example, would you like to focus on current customers who are
5 Tips To Creating A Successful Direct Mail Campaign
One of the most important parts of your marketing should be your direct mail campaign. Whether it is from selling your products or fundraising, direct mail offers one-to-one contact
Using Direct Mail In Small Business
Any small business can use direct mail to spread word about their business and increase its sales. One of the most important things is to identify your target market.