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Using Direct Mail In Small Business

Any small business can use direct mail to spread word about their business and increase its sales. One of the most important things is to identify your target market.

5 Reasons To Use Postcards

While direct mail marketing still leads the industry in cost-per-lead, there’s no doubting that it’s still a large expense on your bottom line. There are quite a few ways

Cleaning Your Mailing Lists

Your mailing list is a valuable asset. Keeping your mailing list up-to-date means that your information is actually reaching your customers or prospects.  It also saves you money in

What is a QR code?

QR code (Quick Response Code) is the trademark for a type of matrix barcode first designed for the automotive industry in Japan. It is machine-readable and contains information about

Secrets For Your Next Direct Mail Campaign

Our boss said that it was okay to share with you the secrets we use for direct mail. These tips are highly tested and have proven to work again

Direct Mail Best Practices For Fundraising

Using direct mail for fundraising requires attention to detail and dedication.   To make your direct mail a success you will need to employ as many best practices as possible.

Using Direct Mail Postcards to Advertise Your Business

Deciding to use direct mail postcard to advertise your business is a wise decision. Postcards can be one of the most affordable forms of marketing. Besides affordability, postcards can

USPS EDDM vs. Targeted Direct Mail – Who WIns?

Both have pros and cons but a clear winner will emerge…

The Benefits of Maintaining a Clean Mailing List

Every day, businesses relocate, prospects change jobs and households move. When any of these events occur, an address change also occurs. As a result, most mailing lists contain a

Which Format is Right For Your Business?

Direct mail is a lucrative form of marketing for businesses advertising to other businesses as well as customers. It allows companies to target decision makers directly and get a