Have You Cleaned Your List Lately?
Any seasoned direct marketer knows the value of a “clean” mailing list when prospecting for new customers. Every piece of mail that is not delivered (or delivered to the
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It’s a Go for May 31 USPS Price Increase
Over five months after the price increase was first introduced, the postal service will be increasing their prices on May 31. USPS will be increasing their prices on May
7 Ways You Can Use Direct Mail to Engage and Sell
Over 155 billion pieces of direct mail were processed in fiscal year 2014, and 80.9 billion of those pieces were advertising related!* Who says direct mail is dead?
5 Tips To Creating A Successful Direct Mail Campaign
One of the most important parts of your marketing should be your direct mail campaign. Whether it is from selling your products or fundraising, direct mail offers one-to-one contact
How to Use Direct Mail
This checklist will assure that your Direct Mail campaign is on track to be a success.
What is variable data print?
Printers love to toss around terms and phrases to sound sophisticated and knowledgeable. The problem becomes when we often don’t take the time to explain those terms and technologies to
USPS Launches Watch Us Deliver” Campaign”
The U.S. Postal Service is launching a multi-channel effort that includes an online dashboard giving real-time postal statistics and showcasing campaign assets.
Using Every Door Direct Mail
Every Door Direct Mail can be a cost-effective direct mail solution for many types of businesses, local groups, and communities looking to reach a particular geographic target. However, it
Direct Mail or Digital?
How can any sensible marketer possibly ignore the impact digital marketing has had on the industry? Its effects have been clear and powerful. And with the rising trend of
How To Increase Your Direct Mailing Campaign Success
Unfortunately, too many new investors believe that the success of a direct mail campaign is based solely on its initiation. In other words, just conducting a direct mail campaign