Using Direct Mail to Drive Traffic Online
Is direct mail worth considering when you can arrange to have almost any form of paper communication delivered electronically instead? Well, Google certainly seems to think so. Despite its
How Often Should I Mail?
Knowing how often to send out a direct mail campaign is vital if you want to avoid fatigue among your target market. At the same time, however, you know
How To Hook Your Readers Into Reading Your Direct Mail
Direct mail advertising often ends up in the trash. Figuring out how to avoid this with compelling written content is every marketer‚Äôs goal. The mailing needs a “hook:” a
The Benefits of Direct Mail
Despite what you may think, direct mail and other traditional marketing methods are not dead. In fact, direct mail may be more relevant than ever because fewer companies are
Making Direct Mail for Nonprofits Profitable
When you start a new fundraising campaign for your non-profit organization, you probably cross your fingers that your direct mail will bring in bigger and better results than ever.
Make Your Direct Mail Shine
Direct mail can be a very powerful marketing tool. When executed correctly you can see a great return on your investment. However, direct mail is not the be all
Direct Mail for Mortgage Professionals
Direct mail can be a critically important component of an all-encompassing strategy, giving professionals a cost effective way to send action-oriented, personalized messages to key market segments and to
Ensure Your Direct Mail Stands Out
Direct mail still has life! Even heavy Internet users continue to view direct mail in a positive manner. It can provide a physical and tangible quality that is lost
Understanding the Significance of Direct Mail
Although the evolution of technology has declined direct mail marketing campaign, still it is quite important for marketers to know that reaching customers through multiple channels will not only
11 Ways to Make Your Brochures Effective
How can you make your brochures more effective? How do you write copy that gets your brochures and flyers read and customers to respond?? Use these 11 copywriting and
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