What is variable data print?
Printers love to toss around terms and phrases to sound sophisticated and knowledgeable. The problem becomes when we often don’t take the time to explain those terms and technologies to
Have You Cleaned Your List Lately?
Any seasoned direct marketer knows the value of a “clean” mailing list when prospecting for new customers. Every piece of mail that is not delivered (or delivered to the
USPS Launches Watch Us Deliver” Campaign”
The U.S. Postal Service is launching a multi-channel effort that includes an online dashboard giving real-time postal statistics and showcasing campaign assets.
Get our Guide – Direct Mail for Nonprofits
Everything you need to know in one easy guide. This guide covers the following:
The Importance of Direct Mail in Your Marketing
As the world becomes digital, postal direct mail shines, both for novelty and without the digital pitfalls
Using Variable Data In Your Direct Mail
What Can Variable Data Do for Your Direct Mail A direct mail piece is an effective way to reach out to your customers, putting your brand directly in their
Getting a Start in Direct Mail
Define your market: Before engaging in any marketing activity, it’s always important to define your target market. For example, would you like to focus on current customers who are
Direct Mail In A Nutshell
If you or your business is trying to increase sales through business-to-customer marketing, you simply can’t afford to ignore the impact and success a carefully executed direct mail campaign
The Value of Direct Mail
Direct Mail can often get pushed aside by marketers who are looking for the latest channel to engage consumers. But direct mail shouldn’t be forgotten, it remains one of
5 Tips To Creating A Successful Direct Mail Campaign
One of the most important parts of your marketing should be your direct mail campaign. Whether it is from selling your products or fundraising, direct mail offers one-to-one contact
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