It’s a Go for May 31 USPS Price Increase
Over five months after the price increase was first introduced, the postal service will be increasing their prices on May 31. USPS will be increasing their prices on May
Tracking your Direct Mail
How effective is your direct mail marketing campaign?
How To Increase Your Direct Mailing Campaign Success
Unfortunately, too many new investors believe that the success of a direct mail campaign is based solely on its initiation. In other words, just conducting a direct mail campaign
How to Use Direct Mail
This checklist will assure that your Direct Mail campaign is on track to be a success.
Direct Mail or Digital?
How can any sensible marketer possibly ignore the impact digital marketing has had on the industry? Its effects have been clear and powerful. And with the rising trend of
11 Ways to Make Your Brochures Effective
How can you make your brochures more effective? How do you write copy that gets your brochures and flyers read and customers to respond?? Use these 11 copywriting and
7 Ways You Can Use Direct Mail to Engage and Sell
Over 155 billion pieces of direct mail were processed in fiscal year 2014, and 80.9 billion of those pieces were advertising related!* Who says direct mail is dead?
Using Every Door Direct Mail
Every Door Direct Mail can be a cost-effective direct mail solution for many types of businesses, local groups, and communities looking to reach a particular geographic target. However, it
What is variable data print?
Printers love to toss around terms and phrases to sound sophisticated and knowledgeable. The problem becomes when we often don’t take the time to explain those terms and technologies to
Have You Cleaned Your List Lately?
Any seasoned direct marketer knows the value of a “clean” mailing list when prospecting for new customers. Every piece of mail that is not delivered (or delivered to the
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