Tips for Having Great Copy
What is good copy? What is bad copy? And how do you tell the difference? One of the things I learned was some great tips for how they review
Consumers Like Getting Direct Mail
Time and time again, over the past few years, we’ve heard direct mail being labeled as “old school” and past it’s prime. The reality couldn’t be farther from that.
What do you need for a proper variable data print campaign to work?
First, you need to have customer data. Without data, your campaign is just a mail drop. You can start with geography, but the more data you have the greater
January 2017 USPS Price Changes
At least once per year, the U.S. Postal Service changes rates across their various mail classes and extra services. The current USPS price change will took effect on January
2017 USPS Holiday Closures
Here is a list of the 2017 USPS holiday closure dates. Post offices will be closed and there will be no mail delivery on these dates.
USPS Announces Proposed Price Changes for 2017
The Postal Service‚Ñ¢ has announced price changes to take effect next year, after the end of the holiday season.
Five Benefits of Direct Mail
On a typical day, most people come home from work, kick off their shoes, kiss their children and read their mail. They may check to see what’s on sale
Direct Mail 2.0 – Better Marketing. Simplified.
With the introduction of Direct Mail 2.0, the old way of handling direct mailing services is ancient history. With Direct Mail 2.0, here’s what you get:
Integrate Google with your Mailing for Better Results!
Think of direct mail as a knife. It is extremely effective at its one job. (In direct mail’s case, that is generating leads.) Think of DirectMail2.0 as a robot
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