direct mail campaign

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Creating a Powerful Direct Mail Campaign

For many businesses, direct mail campaigns form one of the most important parts of their marketing mix. From fund raising to informing your regular clientele of new products and

The Top 10 Advantages of Using Postcards

Now, you may be asking, “Why should I be using postcards as opposed to some other marketing tool, such as advertising in my local newspaper?” Please don’t stop advertising

Celebrating 45 Years of Earth Day

The wise use of the world‚Äôs forests is critical to our survival and a healthy environment.  Forests are vital in maintaining life as we know it, as they: cover

More Reasons Ever to Clean Your Lists

This article highlights the importance of keeping clean data lists and update prospect lists.   The cost of wasted printing and postage costs could adversely affect your ROI.

How Often Should I Mail?

Knowing how often to send out a direct mail campaign is vital if you want to avoid fatigue among your target market. At the same time, however, you know

Making Direct Mail for Nonprofits Profitable

When you start a new fundraising campaign for your non-profit organization, you probably cross your fingers that your direct mail will bring in bigger and better results than ever.

Make Your Direct Mail Shine

Direct mail can be a very powerful marketing tool. When executed correctly you can see a great return on your investment. However, direct mail is not the be all

Direct Mail for Mortgage Professionals

Direct mail can be a critically important component of an all-encompassing strategy, giving professionals a cost effective way to send action-oriented, personalized messages to key market segments and to

Ensure Your Direct Mail Stands Out

Direct mail still has life! Even heavy Internet users continue to view direct mail in a positive manner. It can provide a physical and tangible quality that is lost

Understanding the Significance of Direct Mail

Although the evolution of technology has declined direct mail marketing campaign, still it is quite important for marketers to know that reaching customers through multiple channels will not only

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